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Sonic Hits Earnings Target

Tuesday Oct 20, 2015

Sonic CEO says MCD all day breakfast is not big deal.  While MCD has been having all sorts of difficulties with menu and customer confusion, Sonic sails right along. Their two guys in the car commercials appear successful. They offer all menu all day long. Nothing is prepared before it is ordered.And they hit earnings targets just above where expected. The stock was up 5% as a result. 

I finally figured out that the appeal of Sonic is that everyone has a drive in window of their own. 

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One response to “Sonic Hits Earnings Target”

  1. Yarisa Ramon Avatar
    Yarisa Ramon

    I believe the reason for all the confusion for McDonalds employees is that they where already not doing so well based on there stocks for the year, and to add more stress on training the employees along with adding more menu items doesn’t solve the confusion it only adds to it. Sonic on the other hand trains there employees from the start on how to make breakfast, Sonic is also not to well known for there breakfast menu, but as for McDonalds there breakfast has always been an American favorite.

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