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MCD Losing the Burger Wars

Monday Oct  10 2016

MCD seems to be losing out in the burger wars.

And it is happening at both ends. On the low end, In and Out Burgers features a simple menu and has two SA locations.

It reminds me of the original MCD.

Five Guys has five SA Locaitons now.

Smashburger has two locations.

And then there is Chester's and Whataburger and Burger King and Wendy's.

And who can forget Big'z Burger Joint.

OH wait what about \Sam's Burger Joint!

My take is that MCD is just like Wal Mart WMT. Both have preached low price for so long they own it. Attempts to go up scale have never worked. MCD is never going to build a Five Guys in side a Golden Arches. So give it a rest guys. You have too many locations, a mistake Whataburger has not made.

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2 responses to “MCD Losing the Burger Wars”

  1. David Marquez Avatar
    David Marquez

    While McDonald’s sell hamburgers albeit losing ground to In and out and others, the executive leadership will tell you that they are in the real estate business. I’ve seen presentations from Corporate depicting the locations of resturants. As a result, McDonalds owns some of the worlds most sought real estate locations. If all else fails the sale of land for another venture could prove to be very lucrative.

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  2. Dennis Elam Avatar
    Dennis Elam

    Aha, it is the dirt, not the burger!
    Good thinking!
    This is how Weingarten’s that was in groceries got into the REIT business.

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