Professor Elam

Weekend Dec 3 2016

UT Austin recruiting a mom and pop operation?

Well, compared to Alabama and Clemson apparently so. I did not think UT Austin lacked for anything. But more is always better, right?

Other schools with large enrollments mistakenly believe that they can be 'just like the big guys.  This assumption does not grasp the amount of money and talent the big guys bring to the table.

And so the Univ of North Texas, and Texas State, and UTSA, and I don't know, does UT Arlington play football?  I looked it up, they don't so there is hope some school gets it.

University of Houston finally lucked out and got a winning coach and now he is gone to UT Austin, so now what to do?

I had a student in class who had been the marketing director for Texas State Athletics. He said people were always asking why he did not do this or that. His  answer was that the marketing budget was only $300,000, a literal drop in the bucket.

So the gulf between the big guys who can qualify for name bowl games, and then everyone else, remains large.