San Antonio has the lowest four year tuition in San Antonio, good thing. College across the nation continue to act as though demand for their product is totally inelastic. That is no matter the price, consumers will pay it. I wonder.
The cost of college has escalated faster than the salary has risen from obtaining that college degree.
in the 1930s SMU cut professor salaries 20% one year than another 50% two years later. State economies are going to be pressed, sales taxes will be lower and property taxes will be a lot lower. In Texas falling oil prices mean lower severance tax revenues.
A lot of this is illusory. When students sign a note they are not really seeing the final cost of the product, until they graduate that is. I suspect this is yet another perfect storm on the horizon. College budgets are expanding but the revenue sources and tax base are declining, tough times ahead for state and private universities i think. The pace of construction at large schools is simply asounding, take a stroll acroos any large campus to see what I mean. When wil luniversities get the same message Toyota and GM are receiving today?
Professor Elam 
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