Professor Elam

Thursday Feb 17 2011

Hmm, Apple needs to work on the white balance under fluorescent lights on the next iPhone!

 

Anyway Bruce Howard visits with students after his talk Wednesday evening Feb 16, 2011. 

Bruce's Remarks about Ten Things to Increase Your Personal Brand appear below. 

thanks Bruce!

 

 

 

 

 

 

“Me, Inc.—Ten Ways to Increase Your Personal Brand Value”

 

1) Develop Your Story

Me, Inc.

Sell yourself                        All the time

Marketing plan for Brand YOU

 

2) Package Yourself

How do you look to others?            Are you consistent?                        Image?

Here’s what you get with me

 

3) Build Your Resume

Build It—not print it

What did you do?

What have you done?

 

4) Connecting

Cool people

New places

Ask/Inquire           

Collaborate with others

 

5) Rolodex Mania

Build it

Keep it current

Maintain it

Use it every week

 

6) Lunch anyone?

Ask someone you think may say no!

They may say yes!

 

7) Renew and Refresh

Explore

Invest in YOU

Read new magazines            Papers            Web sites

Obsess about what you don’t know!

 

8) Get Involved

Get outside of your bubble!

Focus on the Opportunities!

 

9) Small is BIG!

Take the jobs no one wants!

Make it cool!           

 

10) Board of Directors

Use them!                        Generate ideas!

Cultivate the relationships!

 

So what will you do today?

Here’s a start!

 

Who are you?

List 3 behaviors that identify you-your brand

 

What are you?

Identify 3 ways to enhance your knowledge

 

Where are you?

List all the different ways to be “seen”—be heard—be known

 

Why you?

Build your USP—write it out—know it!

 

So get in the game!

 

Do it!  Now!

 

Brand You!

 

 

 

 

For more information about how to develop your Brand contact:

Bruce Howard, Director, Operations & Development

Fisher, Herbst & Kemble, P.C.

Certified Public Accountants

210-477-2725

bhoward@fhkcpa.com