Monday Nov 19 2012
An Apple Television sold only in Apple Stores would certainly drive traffic to the store. Stihl does not sell in big box retailers preferring the more intimate surrounding of independent shops. Dvorak is right, if Apple exclusively sells such a tv only in their stores, shoppers will come around to see it. And then they might buy something else even if not the television.
Who makes the Miata-answer Mazda
Who makes the Corvette – answer Chevy
Iconic offerings drive retail traffic.
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